Resource: Impact of Online Crowdsourcing on Marketing Strategy Grading Guide
Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks.
Write a 750- to 1,050-word paper in which you review a crowdsourcing site.
Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.
How has the organization leading the crowdsourcing utilized consumers to help build its organization?
How does this option of crowdsourcing influence marketing strategy?
What is the impact of mobile and social media campaigns on marketing strategy for this organization?
Cite specific examples of these different marketing campaigns in use.
Format your paper consistent with APA guidelines.
Submit your assignment.
Instructor Tips and Suggestions
This is a short paper. Try to keep in the 2-3 page length area excluding title and reference pages.
2. Use section headers matching the rubric.
3. Use a creative introduction that clearly defines crowdsourcing.
4. In evaluating your choice of crowdsourcing sites, you should insert graphics.
5. Use specific examples of mobile and social media campaigns that this organization has used (again, you should provide graphics-screen shots).