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Assignment Requirements My company is APPLE. Students are expected to cover spe

Assignment Requirements

My company is APPLE.
Students are expected to cover specification of the brand analysis of competing brands and consideration of purchase behaviour in the target market. This includes strategies associated with decisions around brand elements selection of marketing programs and their integration.
he following criterion will be used in marking this assignment.
Evidence and breadth of research 40%
Relevance of analysis and findings to selected brand 40%
Clarity of communication through format and presentation of document
20%

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